25th November Black Friday in Germany and Austria again

Black Friday, the discount battle in the electrical and electronic industry, comes from the USA and always takes place on the Friday after Thanksgiving, the American harvest festival.

On this date dealers offer one-day special discounts. In the States this marks the beginning of the Christmas business season.

Special promotions wherever you look; In the past dealers used to report turnover increases of 50% and more compared to a normal Friday.

However, there are critical voices saying that theses fabulous reductions only arise because the goods were already priced higher from the beginning. But in the end it is still a fact that even if no 60% reductions result, they still amount to at least 20-25% and that in this way the manufacturers, dealers and customers are satisfied. This means a classic win-win situation.