ABM Rexel starts new activities
Helder Carvalho, the CEO of the Spanish Rexel subsidiary, wants to accelerate the transformation process for more growth.
The three pillars should be: more proximity, digitization and specialization.
1. Proximity: more regional offices should bring the offer closer to the customer to meet their needs.2. Digitization: this area should be strengthened to adapt processes and e-commerce to the market.3. Specialization as a differentiation factor. Advising customers through the sales force up to the end of their projects