07
Sep

B2B buyer behaviour

In the McKinsey quarterly report of August 2017 there is an interesting article about precisely this topic of B2B, which is of course in everyone’s mouth.

The article “When B2B buyers want to go digital – and when they don’t” is well worth reading (small disadvantage: it is written in English, but a translation of the page is offered in the Internet). The link is as above in italics.