Philips Lighting becomes Signify
Philips Lighting will change the name Philips Lighting to Signify. The decision to choose the new company name.......
is due to the fact that light becomes an intelligent language that can connect and transmit messages.
Under the existing licensing agreement with Royal Philips, the company will continue to use the Philips brand name as the most trusted lighting brand in the world.
"Our new company name is another step in our path to transforming the business," said Philips Lighting CEO Eric Rondolat. "It clearly expresses our strategic vision and gives us an excellent opportunity to introduce our own new corporate-look that will further bring our 32,000 employees together. At the same time, we are proud to continue to lead our products under the Philips brand. "