Solar Denmark with new strategy
The managing director Jens Andersen was very satisfied with the result of last year. Solar A / S from Vejen with over 2,900 employees is one of the most important wholesalers in the Scandinavian area and achieved a total turnover of DKK 11,465 million (EUR 1.5 million) in 2020 and thus only a slight decrease of 1.8%. However, profit (EBITA) far exceeded expectations, from 360 (48) to DKK 455 million (EUR 61 million), an increase of 26%.
Last year a new strategy was introduced called Core +. The new strategy focuses on the solid company foundation and the 4 core areas: Concepts, Climate & Energy, Industry and Trade. Here Solar sees great opportunities for profitable growth in the coming years 2021 to 2023.