ABM Rexel

News aus der Elektroindustrie

Rexel continues its name change strategy in Spain as well; since 4th February ABM Rexel is now...

Rexel continues its name change strategy in Spain as well; since 4th February ABM Rexel is now Rexel Spain S.L. (as in Germany/Hagemeyer  now Rexel, see our News of November 30, 2018).

Rumors in the market, that Rexel would give up in Spain are decidedly opposed. On the contrary, Rexel affirms its interest in the Spanish market and wants to expand its position also through acquisitions in the future. By the year 2020, Rexel wants to be one of the market leaders.

(Note from EMR: market leader in Spain is the Sonepar group with 8 companies and 130 branches, turnover of around 430 m EUR; but also the marketing organizations Electroclub / Imelco and Fegime are very strongly represented).

Rexel employs approx. 500 people in 47 branches and 4 logistics centers in Barcelona, Granada, Madrid and Renteria. The turnover in 2018 was 185 m EUR.

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After Rexel appointed a new CEO in Spain last September with Marc Schoettel, Juan Navas of the Saint Gobain Group.........

After Rexel appointed a new CEO in Spain last September with Marc Schoettel, Juan Navas of the Saint Gobain Group.........

has now been engaged as commercial director. Navas has more than 20 years of sales experience and has held various senior positions in the Saint Gobain Group over the last few years.

At the beginning of the year, José Luis Marcos was recruited as the new HR manager and syndicus.

Navas and Marcos are also part of the management team of the Spanish wholesale company.

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Rexel in Spain announced that the longtime leader, Helder Carvalho, has left the company to pursue new responsibilities in the industry.

Rexel in Spain announced that the longtime leader, Helder Carvalho, has left the company to pursue new responsibilities in the industry.

His successor will be Marc Schoettel, who will be head of ABM Rexel from 20 September onwards. Schoettel comes from Lyreco, an office supply retailer and previously he was with Antalis, a wholesaler of packaging materials.

Only for the register of decision makers at Rexel: Sales of office supplies and packaging is different to the distribution of electrical installation products. But Rexel is learning that too.
 

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Helder Carvalho, the CEO of the Spanish Rexel subsidiary, wants to accelerate the transformation process for more growth.

Helder Carvalho, the CEO of the Spanish Rexel subsidiary, wants to accelerate the transformation process for more growth.

The three pillars should be: more proximity, digitization and specialization.

  1. Proximity: more regional offices should bring the offer closer to the customer to meet their needs.2. Digitization: this area should be strengthened to adapt processes and e-commerce to the market.3. Specialization as a differentiation factor. Advising customers through the sales force up to the end of their projects

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At the beginning of the year, the Spanish ABM Rexel held its annual strategy meeting in Madrid. As in the last year, Rexel...........

At the beginning of the year, the Spanish ABM Rexel held its annual strategy meeting in Madrid. As in the last year, Rexel...........

is also trying to increase its sales again, whereby in 2018 it is important to further expand its sales network, mainly in Catalonia.

A priority for Rexel is digitization and electronic commerce, and the goal is to generate 10% of sales online by 2020.

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ABM Rexel has opened 3 new offices in the Madrid area in recent weeks.

ABM Rexel has opened 3 new offices in the Madrid area in recent weeks.

Arganda del Rey and Alcobendas started in September, followed by Boadilla del Monte in October; Thus, Rexel has seven branches in the area of ​​Madrid, considering the branches in the capital, in Alcal & aacute; de Henares, Collado Villalba and Legan é s.
This is the motto of the end of 2016 to be even closer to the customer and sales with modern, rebuilt laptops with all sorts of products This will bring ABM Rexel to almost 65 offices in the Iberian Peninsula by the end of 2017.

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ABM Rexel has moved within Jerez de la Frontera (Cádiz) into modern, easily reachable premises.The branch manager is Francisco González.

ABM Rexel has moved within Jerez de la Frontera (Cádiz) into modern, easily reachable premises.The branch manager is Francisco González.

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ABM Rexel in Spain held its 2016 technology conference in Toledo from 11-13th April.

ABM Rexel in Spain held its 2016 technology conference in Toledo from 11-13th April.

Its industrial partners were ABB, Disano, General Cable, General Electric, Hager, Prysmian, Schneider Electric and Simon.

The seminars and lectures were attended by 836 customers, which exceeded expectations and also last year‘s visitor numbers, thus making the event a complete success for the largest electrical wholesale company in Spain.

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Now at the beginning of 2016 ABM Rexel has opened a new branch in Pamplona, located at the Polígono Industrial Mutilva Baja, en la calle E, Edificio 1. The sales engineers in charge are Iker Osta and Ángel Martínez.

Now at the beginning of 2016 ABM Rexel has opened a new branch in Pamplona, located at the Polígono Industrial Mutilva Baja, en la calle E, Edificio 1. The sales engineers in charge are Iker Osta and Ángel Martínez.

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