Deha

News aus der Elektroindustrie

04
Feb

The Dutch wholesale groups itsme and Oosterberg have merged and founded a joint venture under the name of itsoos...

The Dutch wholesale groups itsme and Oosterberg have merged and founded a joint venture under the name of itsoos, which focuses on investments abroad. On February 3rd, the first step followed with the takeover of the German electrical wholesaler Hardy Schmitz. Schmitz belongs to the DEHA marketing group.

itsme achieved annual sales of EUR 235 million in 2020 and has 475 employees in 17 branches in Belgium, Germany, the Netherlands, Romania and Spain. Itsme is part of the international marketing group IDEE.

Oosterberg is currently only active in the Netherlands, has 20 branches and had a turnover of EUR 215 million in 2020.

Hardy Schmitz belongs to the DEHA marketing group, has six branches and expects annual sales of around EUR 150 million. The DEHA Group is a member of IDEE, to which itsme also belongs.

Well-known electrical wholesalers such as Bürkle, Löffelhardt, Obeta and Zajadacz are also members of DEHA.

In the context of the takeover, the interesting question is why none of the aforementioned companies wanted or could take over Hardy Schmitz.

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For its exceptional qualities as an employer the company has now received the prestigious Top Job seal, the first top-employer award received by the electrical trading company.

For its exceptional qualities as an employer the company has now received the prestigious Top Job seal, the first top-employer award received by the electrical trading company.

The DEHA electrical marketing company, which is based in Gerlingen near Stuttgart, comprises five regional market leaders in the electrical wholesale trade all over Germany.

In this comparison between employers, which has been staged since 2002, DEHA impressed above all in the categories of Leadership & Vision and Culture & Communication.

For instance, the company holds two comprehensive feedback sessions per year with each of its 44 employees. In each case in summer and winter its employees receive an invitation to merit rating and development talks. In doing this the management is following one of its leadership principles: “Our employees are our most important success factor.” 

This simple principle also underlies the firm’s communication, which is focussed on comprehensive information for all its employees. This also includes transparency of financial and operational performance as well as the company’s strategic planning. Trust plays a significant key role in this.

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