IDEE

News aus der Elektroindustrie

01
Oct

The marketing group IDEE located in Gerlingen near Stuttgart celebrated....

The marketing group IDEE located in Gerlingen near Stuttgart celebrated its 25th anniversary under the motto "futureforum - a digital journey" and invited to Rome its European partners / members and main suppliers. IDEE, with its managing director, Heinrich Thye, is represented in electrical wholesaling in 21 European countries with the largest, independent electrical wholesalers.

To say it straight away: The event was a huge success. The topics were carefully prepared, and the speakers were excellent. They were partly Italian professors who all spoke very good English without exception. Great compliment.

Of course, the main topic was digitization and Industry 4.0; Topics that were dealt with very competently and since they also affect every single company have found corresponding approval.

Too bad that there are so few of this kind of event in the electrical industry.

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10
Apr

The international marketing company IDEE has taken another step in the direction of expanding the country community

The international marketing company IDEE has taken another step in the direction of expanding the country community with a new partner in Turkey. With the prestigious Kirac Group IDEE has strengthened its position with a partner that has a good reputation in Turkey, both in electrical wholesaling, construction of industrial plants, hospitals, sports facilities with its own installation company and in the production of cabletrays and automation. In addition, Kirac is active in Qatar with its galvanized cabletrays.
It is the Kirac Group, which started in 1982 with the founding of Emek Electrical, later renamed Kirac Electrical. Kirac Electrical is today one of the largest wholesalers in Turkey. In 2002, an installation company and a metal manufacturer named Kirac Metal were added. With Pioneer Metal they began to expand its activities in the Arab world.
The company is managed by Feyzi Kıraç (66) and his sons Emre (38) and Can (34).
It is interesting that the average age of employees in Kirac is 35 years and that 45% of the employees are women.

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As is of course already known, Würth acquired a majority share in the Italian electrical wholesale company MEF from Florence in February 2015.

As is of course already known, Würth acquired a majority share in the Italian electrical wholesale company MEF from Florence in February 2015.

MEF has its headquarters in Florence and owns 35 branches.

MEF used to belong to the purchasing cooperative Findea and was also its founding member. Findea is a member of the international marketing organisation IDEE.

Now at the end of the year MEF will cease to belong to Findea, which thus loses a significant member of its organisation.

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As the president Ezio Galli has announced, Giuseppe Sardi will take up the position of sales and marketing director at Findea purchasing association.

As the president Ezio Galli has announced, Giuseppe Sardi will take up the position of sales and marketing director at Findea purchasing association.


Findea belongs to the international marketing association IDEE, with its headquarters in Germany.

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For this occasion there are a number of events with employees, suppliers, partners and customers aimed at contributing to an even greater mutual understanding. The first event is with suppliers in June in Madrid.

For this occasion there are a number of events with employees, suppliers, partners and customers aimed at contributing to an even greater mutual understanding. The first event is with suppliers in June in Madrid.

Milestones have included the two large mergers in Spain: at the end of 2014 with Promosa marketing association and in 2013 with Orpissa.

A peculiarity of the organisation is that in all the countries in which it is engaged its partners have shed their original name and replaced it with Fegime, which also demonstrates the group’s solidarity to the outside world. 

Internationally Fegime is no. 2 among the purchasing/marketing associations, ahead of IDEE but behind Imelco.

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Comoli Ferrari is to take over the Mauri Group with effect from 1st January 2016.

Comoli Ferrari is to take over the Mauri Group with effect from 1st January 2016.

With subsidiaries Comoli has 72 branches and belongs to the Italian marketing association Elex Italia, which in turn is affiliated to the international organisation IMELCO.

Mauri has 27 branches and belongs to Findea, which belongs to IDEE.

Both firms operate mainly in Northern Italy.

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Grupo Elektra from Spain with its 13 different subsidiaries has joined IDEE...........

Grupo Elektra from Spain with its 13 different subsidiaries has joined IDEE...........

international marketing association with immediate effect.

Elektra comprises 13 firms with a total of 41 branches, which puts it among the individual firms with the highest turnover in Spain.

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A look at the five markets in Europe with the largest revenues yields the following ranking for 2014:

A look at the five markets in Europe with the largest revenues yields the following ranking for 2014:

In 1st place lies Germany with EUR 9.3 bn and Sonepar as its market leader, followed by France in 2nd place with EUR 6.1 bn, dominated by Sonepar and Rexel.

3rd place is occupied by Italy with EUR 5.2 bn, with the marketing associations Elex Italia (belongs to IMELCO) and Findea (belongs to IDEE) as market leaders; electrical wholesale groups play a subordiante role in Italy.

In 4th place there follows the United Kingdom with EUR 4.7 bn; here the market leaders are Rexel and Edmundson.

Russia comes in 5th place with EUR 4.3 bn, with the marketing association Russkiy Svet (belongs to FEGIME) as market leader, since as in Italy wholesale groups do not play a major role in Russia, either.

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