marketing

News aus der Elektroindustrie

Helder Carvalho, the CEO of the Spanish Rexel subsidiary, wants to accelerate the transformation process for more growth.

Helder Carvalho, the CEO of the Spanish Rexel subsidiary, wants to accelerate the transformation process for more growth.

The three pillars should be: more proximity, digitization and specialization.

  1. Proximity: more regional offices should bring the offer closer to the customer to meet their needs.2. Digitization: this area should be strengthened to adapt processes and e-commerce to the market.3. Specialization as a differentiation factor. Advising customers through the sales force up to the end of their projects

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The well-liked marketing / advertising manager Burkhard Rarbach left the company Mennekes at the end of last year.

The well-liked marketing / advertising manager Burkhard Rarbach left the company Mennekes at the end of last year.

Since the beginning of the year his position has been filled by Mr. Joachim See .

Mr Lake comes from Schneider Electric. We wish him every success in his new position.

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As marketing director Chris Leong (47) will also be a member of the company’s executive committee. She replaces Chris Hummel, who is leaving the company.

As marketing director Chris Leong (47) will also be a member of the company’s executive committee. She replaces Chris Hummel, who is leaving the company.

Chris Leong will be responsible for the group’s brand and marketing strategy, among other things also for the marketing teams stationed overseas. She reports directly to the chairman of the board Jean-Pascal Tricoire.

Chris Leong comes from Malaysia and has been working in sales, marketing and management for 30 years. For years she was at Nokia, where among other things she managed Nokia China.

In 2012 she transferred to Schneider Electric, where she took on a variety of duties, including vice-president of the Partner Excellence Project, after which she took over management of the Asia/Pacific life space business.
 

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